Merchant-first
Every feature starts with a real biashara problem, not a boardroom idea.
Our story
Minada started with a simple frustration: running a small business in Kenya means juggling WhatsApp chats, M-Pesa messages, notebooks and a lot of guesswork. We thought there had to be a better way, so we built Nia.


Behind every shop, stall and side hustle is someone doing the work of five people: taking orders, chasing payments, tracking stock, and still trying to grow. The tools built for big companies never fit, and the notebook only goes so far.
So we made Nia: an assistant that keeps your orders, payments and inventory in one place, and quietly nudges you toward the next sale. No jargon, no setup marathon. Just your business, made easy.
Every feature starts with a real biashara problem, not a boardroom idea.
No jargon, no setup marathon. Minada just works, so you can get back to selling.
Your data and your money are handled with care. Nothing to configure.
M-Pesa, Pickup Mtaani and WhatsApp. Designed for how business really works here.
The people building Minada for Kenyan biashara.
Join us and run your business smarter with Nia by your side.